Marketing Strategy

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What sets Helen ahead of the curve is her integrated marketing strategy. Helen’s marketing department pays close attention to trends in the market and adapts marketing strategies to reflect them. Helen stays current with the latest technological advances to offer clients a modern approach to marketing their property.

INTERNET MARKETING

92% of homebuyers start their house hunt online. Helen has great relations with many digital publications and mediums and secure ad placements in the most trafficked websites locally, nationally, and even internationally. Helen will place your property on multiple different sites including Realtor.com, Homefinder.com, Homes.com, Zillow, Trulia, etc.

SEO

Search Engine Optimization (SEO) is one of Helen’s biggest marketing focuses and Helen stays current with all updates from Google, Yahoo, and Bing to ensure that your listings get serious online visibility. SEO is the process of affecting the visibility of a web page in a search engine’s natural search results. The earlier and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. Helen’s website utilizes powerful SEO software to showcase your property to the masses.

SOCIAL MEDIA

Helen utilizes all of the most trafficked social media platforms like Facebook, Twitter, Instagram, and Youtube to market her properties and ensure maximum exposure.

PHOTOGRAPHY

One of the most undervalued marketing tools for real estate is one of the oldest, photography. Helen has experienced professional photographers with the latest equipment to ensure her properties are shown in the best light. Every property has a story that will continue on with the next owners.

HIGH DEFINITION VIDEO TOURS

Like photography, video is extremely important in a well-rounded marketing campaign for any property. It gives potential buyers the opportunity to go on a virtual tour and connect emotionally with a space, even if they happen to be in another country. Helen has professional videographers who are experienced in working with real estate and know how to film properties correctly.

CUSTOMIZED BROCHURES AND FLYERS

Each property receives its very own customized promotional brochure and flyer. Customized content, combined with the high resolution photography will place your property well above the competition.

DIRECT MAIL MARKETING

Helen markets her properties through targeted direct mailing campaigns to specific neighborhoods and relevant communities.

EMAIL MARKETING

Targeted email campaigns to nearly six million buyer and realtor inboxes nation-wide.

MOBILE APPLICATIONS

All of Helen’s property listings are 100% viewable on smart phones and tablet devices to ensure those on the go can still see her properties in all of their grandeur.

KWLS

When you list with Helen, she has access to the Keller Williams Listing System (KWLS). This proprietary exclusive ensures that your listing is marketed online 24/7 through more than 350 of the most popular Search websites.

BLOG

Real estate blogs are an important tool to reach potential buyers. Helen will feature your property on multiple real estate related blog sites that are interactive allowing visitors to leave comments and share information through social networks.

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